Some of you could remember the wild west of the Internet, where you could make ANY income claim and pretty much never worry about the feds coming after you.
"Bank 10 Gazzillion Bajillion dollars in 2.3 Seconds!"
Yeah, in some ways those were really the wild west days …
… and then disappearing down the rabbit hole from which they cam.
No, we donate to the tune of hundreds of dollars apiece …
[Get a free estimate for this lulu of a shocker]
… advertisers have to be HONEST.
Gasp! Shock! Oh, the horror !!
Wait a minute – is not that a GOOD thing?
So many times I have heard people moan and groan about the Federal Trade Commission
For example, legendary marketer Frank Kern was sued by the FTC because he advertised specific income results.
To be fair, I'm sure there are cases where the FTC gets over-zealous
FTC regulations in the United States of America and the United States of America.
a claim to make a millionaires out of paupers at the press of a Button.
Now then, if you're new to marketing or you have not been paying attention to what you can do in your advertising, here are some guidelines to keep you out of hot water with the FTC.
And please note: I am not a lawyer, nor do I play one on Netflix. This is not legal advice.
Let 's get started:
1. It' s easy to get started.
2. In the case of the United States of America, If you are making a claim, then this is the only way to make sure that you have a good reputation.
3. It 's not just a matter of time, but it' It's okay – and even a most excellent idea – to let people know that you will absolutely nothing with your system. After all, there is work involved, and if someone does not consume your product and put it to work, they're not going to make anything. This is common sense and yes, your reader already knows this. Expressing this demonstrates your honesty and makes everything else you say more believable. Plus, it's true. And near as I can tell, the FTC likes truth in advertising. A lot.
4. If there are expenses related to making this money, clearly state what those are. For example, did you earn $ 10,000 but you paid affiliates $ 5,000? Then do not say you earned $ 10,000 without immediately revealing you paid half of that to affiliates. Or simply say you cleared $ 5000 after paying affiliates.
5. Reassure your prospects that your money making method takes WORK. Believe it or not, this will increase your conversion rate, because people believe it takes work to make money. If you make it sound too easy (even if it is easy) they will not believe you.
6. The FTC is the only way to get the best out of the FTC. Be brutally honest about how long it took you to achieve your results. Oddly enough, this not only keeps you honest, but it can also be a great selling point. "I had to try 27 different techniques before I got it right and I made my first dollar.
7. With everything you write or say, ask yourself if you are telling the whole story, because The FTC website (bolding is mine): The Federal Trade Commission Act allows the FTC to act in the interest of all declarative and interpretive or a statement or statement about the product or service is deceptive if it is likely to: mislead consumers and affect consumers
8. Assume the FTC is going to read your co Py or watch your sales video. Yup. That puts things in perspective, does not it?
9. Whenever possible, do not make an income claim your primary benefit. Let's say you teach a course on how to do business for offline businesses. Hopefully that is your BIG benefit – teaching offline marketing.
10. The Government of the United States of America. Can you sell your product without making income claims at all? That 's terrific – do it. Very few products MUST contain income claims.
Okay, I need to talk about # 10 – back in the day if you want to sell an internet marketing
As marketers we got complacent.
Bottom line – we got lazy and we forgot how to sell without income claims.
So let's say Bob has a nice little method to earn $ 1,000 a week. And that's what he's earning, too. He writes up the process he uses and makes a product out of it. So far, so good.
One method he could use to tell his story while never revealing how much money he makes. "I had a good job with a copy company, but I was not happy, so I tried this and that, and finally found a method that worked. Goodbye forever, I'm not sure if you're going to be able to do it, How I Do It Exit to Investing 10 hours a week doing this is a learning curve – it took me 8 weeks to get up to the income. 'M kind of lazy so I have not done that yet, and I do not know how much that would earn you. Etc. "
You get the idea. You're being REAL. No wild claims.
Will you get this many way this way? It depends.
This site is a preview generated by the web here and it is copyright on this site. Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understand the information.
Demonstrations must show how the product
AddThis Social Bookmark Button By the way, Advertising directed to children special issues issues. That's because children may have greater difficulty evaluating the claims and understanding the nature of the information you provide. Sellers should take special care when it comes to advertising.
A good rule of thumb – when in doubt, leave it out .
One last thought – what if you were known to the painfully, brutally honest marketer who always told the 100% truth? What would happen?
My guess is two things: First of all you would make fewer sales, but you would also get far fewer refund requests.
I think you'll agree
And the FTC would have no need to knock on your door with one of those nasty warrants.
This is a very interesting article,